About

Creative Marketing Leader and Campaign Strategist with 15 years of experience engineering high-impact brand systems, omnichannel lifecycle marketing, and efficient cross-functional workflows. My career spans account management, marketing operations, and strategic brand management, giving me a comprehensive, end-to-end perspective on how complex ideas translate into measurable market performance.

Over the past decade, I have directed CRM development, lifecycle marketing, and integrated digital strategies for national enterprise brands, aligning complex business rules and audience segment variables to optimize customer retention and brand equity. Currently, I am completing a Master of Arts in Arts Leadership and Cultural Management at Colorado State University, focusing my advanced research on consumer behavior analytics, market trends, and the strategic integration of emerging technologies like generative AI within corporate and cultural ecosystems.