SENIOR ART DIRECTOR | DIGITAL + PRINT
2016–PRESENTintegrated communications FOR AT&T across digital and direct channels.
AT&T OUT-OF-HOME (OOH)Turbo Live
The AT&T Turbo Live integrated agency team (IAT) creative work focused on the promotion of getting ahead of the line with your mobile data at live events where connectivity can lag. This OOH sample leverages elements of the Turbo logo, life style imagery at a live event, and a QR code to sign-up for Turbo Live before attending your event.
CONNECTING CHANGES EVERYTHINGAT&T App Email
AT&T App email communication inciting customers to download the new AT&T App for the best account experience with emphasis on the feature of the new AI Assistant, Andi.
CONNECTING CHANGES EVERYTHINGMother’s Day Email
Seasonal AT&T Mother’s Day email redesign leveraging a straightforward offer on new iPhone 17 Pro Max. The email is capped by a CTA directing customers to a shopping hub with additional gift ideas from AT&T. The communication also leverages an alternate message for dog moms as well.
AT&T DIGITAL LANDING PAGEConnected Communities
AT&T Connected Communities (ACC) contest focuses on multi-dwelling units or apartment homes where leasing agents are stewards for AT&T Fiber internet within their communities. The contest is a way for leasing agents to win a $500 gift card for their community and share information with their residents about fiber. This landing page is paired with a series of email reminders for agents to sign-up and be a part of this annual contest and ends with an announcement of the winners.
DIRECT MAILAT&T Fiber internet
This direct mail communication is for AT&T Fiber internet and letting residents in the neighborhood know that fiber is now available in their area. The content emphasizes the benefits of upgrading to fiber and the call-to-action encourages residents to schedule their installation of fiber internet.
AT&T SMARTPHONE WALLPAPERSKids First Wearables
Kids First Wearables through AT&T offers a series of devices for kids which includes AT&T amiGO Jr. Watch and Samsung Galaxy Watch with a kids mode. A series of characters were created in the process—Chip, Digit, Spot, and Shelby. In this latest iteration, the ask was to re-illustrate the characters for older kids aged 11 to 14 years old and create wallpapers for the Samsung smartphone. The scenes emphasize motor skills and coordination in childhood development.
